About Us

1. Our Founding Vision: From a Spark to a Guiding Light

  • Founded in 2003 by Vivi Min, a capable entrepreneur with International Trade expertise, Shine Decor Neon arrived with a clear goal. Her ambition, creative spirit, and enduring love for lighting shaped its foundation in the lively market environment.

Founded in 2003 by Vivi Min, a savvy entrepreneur with a degree in International Trade and a passion for global commerce, Shine Decor has evolved significantly over its more than 20 years of operation.

  • Because of her sharp vision, Vivi recognized the international demand for dependable, stylish lighting. Shine Decor Neon was formed to deliver high-quality solutions with reliable design and performance. Her guiding vision continues to shape every success enjoyed by the company.

Shine Decor: Your Complete LED neon rope light Solution. Find the Perfect Fit for you

2. Company Overview: A Powerhouse in LED Lighting

  • Two Decades of Mastery: Since its start, the company has built a solid reputation with over 20 years of LED lighting experience. Its commitment to earning trust and providing reliable, consistent service delights customers year after year.

Two Decades of Mastery: For over 22 years, Shine Decor has grown into a leading, vertically integrated manufacturer and top-ranked global seller of LED strip lights and neon rope lights. Our unwavering commitment to quality, safety, and reliability has cemented our position as an industry leader.

  • Rapid Growth: Beginning its e-commerce journey in 2014, the company expanded quickly. Continued strong sales highlight ongoing achievements. Strategies centered on practical planning and creative thinking support every stage of expansion.

Building on this strong foundation, we are projected to double that achievement, targeting $20 million in annual sales by 2025.

  • Dual-Engine Distribution: The company distributes lighting products on major online sites and through respected wholesalers. Amazon and Wayfair play important roles. Flexible logistics ensure speedy worldwide deliveries.

We are a top-five-ranked seller on major online marketplaces, including Amazon and Wayfair. Simultaneously, we maintain and continuously grow our foundational wholesale business, providing reliable drop-shipping and bulk-order services to a network of long-term partners. 

  • A Skilled Workforce: The team includes over 150 driven professionals. From design and engineering to marketing and production, every member sets high standards, pushing the business forward with expertise and passion.

A Professional Team Driving Excellence: supported by 30+ marketing and operations specialists, a creative force of 10+ designers, and a technical unit of 10 engineers focused on quality and innovation.

3. Shine Decor Neon: Unmatched Operational Excellence

  • Robust Manufacturing & Supply Chain: The company’s main factory in Jiangmen, Guangdong, China, creates motif lights and LED holiday items with five OEM partners. Productivity and strict standards are at the foundation of every batch produced.
Our core factory in Jiangmen, Guangdong Province, China, specializes in led neon rope light and led strip lights, supported by a network of five dedicated oem partner factories ensuring scalable production...
  • Global Sales Focus: The U.S. market generates 70% of the revenue, while European markets add the rest. France, Germany, and the UK are experiencing significant annual increases of up to 40%.
  • North American Presence: The Los Angeles warehouse holds more than 10,000 rolls of lighting inventory, ensuring quick shipments. Well-planned inventory management assures consistent supply and customer satisfaction.
To guarantee swift and reliable delivery to our customers, we operate a large distribution warehouse in El Monte, CA. This facility stocks over 10,000 rolls of inventory at all times, with two to four full container loads arriving monthly, ensuring we can meet any demand. Our inventory levels are strategically planned, maintaining a six-month-plus supply of safety stock to seamlessly buffer against supply chain fluctuations and ensure uninterrupted availability for all our partners.

4. Award-Winning Product Portfolio

Engineered for Industry Leadership: The company’s 120V LED strip and rope lights are innovative and safe for indoor and outdoor environments. These products transform homes, businesses, and distinctive venues with quality and style.

Shine Decor Best Selling 120V Outdoor LED Neon Rope Light collection picture with text best-selling

Key Product Advantages:

  • Certified Safety: All products are ETL-listed, meeting strict requirements for Canada and the U.S. Users benefit from reliable performance in every application.

Shine Decor 120V warm white LED Neon Rope Lights all Colors-ETL Listed, IP65 waterprpof rate, Dotless neon

  • Outdoor and Indoor Flexibility: Products meet IP65, IP67, or IP68 standards. Install them on patios, offices, or unique venues for ultimate design versatility.
  • Smart Control Compatibility: Effortless management through a simple app means timers and colors are readily customizable. The products offer seamless smart control for convenience and creativity.

5. Our Target Clientele: Partnering with Industry Leaders

Professional clients depend on the company’s sophisticated lighting solutions for diverse projects and needs, including:

  • Independent Retailers & Specialty Stores
  • Large Chain Superstores & Big-Box Retailers
  • Electrical & Construction Project Contractors
  • Wholesale Lighting Distributors & Trade Professionals

---Shine Decor Red neon rope light used for IHOP Restaurant sample

Shine Decor Red neon rope light used for IHOP Restaurant sample
Shine Decor Red neon rope light used for IHOP Restaurant sample

6. The Driving Force: Shine Decor Neon’s Expanding Team of Experts

  • Dedicated Professionals: More than 50 specialized staff manage design, marketing, and general operations. The Los Angeles warehouse doubles as an office, with eight technical and inspection specialists guarding product quality every day.
  • Innovation-Focused R&D: In 2023, a dedicated group of 10 research and development experts introduced new smart lighting features. Voice command options—compatible with Alexa and Google Assistant—ensure Shine Decor Neon remains a leader in lighting technology.

With rigorous quality processes from concept through delivery, Shine Decor Neon promises premier service and innovative solutions. Whether for personal or commercial lighting, every project benefits from advanced, enduring, and trustworthy products.

1. 30-Day Returns& Exchange|Ships in business day 24 hrs|1-Year Warranty.

120V LED neon rope light collection

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